- February 25, 2024
- 33 Views
Business Overview
– Over 250+ SKUs across women/ men covering the entire range of sportswear categories.
– Generated over ~INR 1.2CR revenue in the first 12 months of operations.
– The founding team has a collective experience of over 35 years in building brands and e-commerce startups including sportswear, M&A and related activities.
– First Indian brand to be successfully onboarded on Zalora (largest Fashion platform in Entire Southeast Asia)
– Over 50% of products with 4/5 star rating on the E-commerce marketplace.
– Over 25% customer repeat order rate.
– Procured a certificate of recognition as a startup from the Department for Promotion & Industry and Internal Trade (DPIIT) for a period of 10 years.
Products & Services Overview
The brand sells athleisure/ sportswear garments for men/ women (venturing into kids shortly) including tops/ leggings/ shorts/ sports bras/ jackets/ hoodies/ coord sets etc.
Target audience- men/ women from 16-55 years of age.
We sell our brand products to customers online across fashion marketplaces.
Assets Overview
Inventory of over 10k products, laptops, original designs, brand trademark etc.
Facilities Overview
Outsourced Manufacturing unit based in Manesar (Gurgaon) & Industrial Area Noida with over 15k sq ft.
Leased office space of ~300 sq ft based out of Gurgaon.
Outsourced warehouse to E-shop box in India and Zalora in Southeast Asia.
Capitalization Overview
Brand procured angel funding of INR 55 lakh.
Current debt:
Angel Investor – INR 18 lakh.
Band Overdraft- ~INR 7.5 lakh.
Friends/ Family- INR 15 lakh.
Shareholders:
Founder1- 27.47%
Founder 2- 27.47%
Founder 3- 17.59%
Angel Investor- 27.47%
