- February 25, 2024
- 37 Views
High-protein snack business 20K+ customers, 25% repeat revenue, 65% revenue driven through D2C.
The company is a D2C brand transforming the protein-rich snacks industry by combining health and taste for a delightful and nutritious experience.
– Our product range includes peanut butters, protein shakes, and protein chips, offering a variety of flavors inspired by popular Indian treats.
– Customers enjoy guilt-free indulgence, effectively bridging the gap between flavor and nutrition.
– We have a dedicated customer base of over 20,000 individuals who appreciate our products.
– Our brand has fostered a community that advocates for protein and macronutrient awareness.
– We actively promote credible fitness information through multiple channels such as social media, podcasts, blogs, and offline kiosks.
– Our products are trans-fat-free, cholesterol-free, gluten-free, crafted with care and sustainable.
– Our mission is to ensure that science-backed knowledge reaches a broader audience, enhancing the overall well-being of our customers.
– 20,000+ customers, 25% repeat revenue.
– 65% revenue driven through own D2C website.
– 2K+ orders home-delivered monthly PAN India.
– We also have an offline presence of 5-6 outlets across India.
– We also export to the Middle East.
Products & Services Overview
Products:
– Peanut butter varieties include white chocolate, belgian chocolate, cookie fudge, and mango flavors.
– Diversified product range with protein chips in peri peri and cream & onion flavors.
– Extensive product lineup also includes protein shakes in malai kulfi and chocolate brownie flavors.
Clients:
Caters to all age groups, from toddlers to seniors, seamlessly fitting into GenZ and Millennial lifestyles.
Assets Overview
The business does have some physical assets, the details of which will be disclosed after the introduction.
Facilities Overview
The business has a rented office in Delhi.
Details of the facility will be disclosed after introduction.
Capitalization Overview
The business has 3 shareholders with a 98-1-1% split.
– Business is funded by the founders.
– The business has no debts or loans.
The business does have some physical assets, the details of which will be disclosed after the introduction.